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Verizon
Information Services Launches SuperBundles 3.0 Web Site Products
For Small- to Medium-Sized Businesses
Netopia, Inc. to Provide Web Site Development Tools for Enhanced
Line of Web Site Products
DALLAS, TX (Jan. 17, 2001)-- DALLAS - Verizon Information Services,
the world's largest directory company, has unveiled its SuperBundles
3.0 line of enhanced Web site products that offer small- to medium-sized
businesses more options for creating customized online presence.
Netopia, Inc. (NASDAQ: NTPA), a market leader in providing DSL Internet
equipment and e-commerce Web platforms to small- and medium-sized
businesses, is providing the tools and technology to create the
enhanced sites.
Based on consumer demand and the results of a recent market trial,
Verizon Information Services launched SuperBundles 3.0 to provide
its Yellow Pages customers with a variety of enhanced Web site options,
including custom domain names and larger, more powerful sites.
More than 2,500 Verizon sales representatives will offer SuperBundles
3.0 as a bundled service with the company's Yellow Pages offerings.
"Netopia's Web development platform is flexible, scalable and customizable,
offering more content and layout options to our customers," said
Patrick Marshall, group vice president - Marketing for Verizon Information
Services. "Using their tools, Verizon Information Services can easily
build and manage customized Web sites for our SuperBundles 3.0 customers
that offer a dynamic end-user experience at an affordable price."
Using the
Netopia Web development tools, Verizon Information Services will
develop and design Web sites for small- and medium-sized businesses
that best fit their unique business requirements. Customers can
choose from enhanced management options, including: interactive
forms and survey tools that allow merchants to gather information
from their customers; e-mail management tools that allow merchants
to update their customers with marketing information, new product
offers or sales information and Web site statistics tools that track
frequently visited pages and traffic.
Verizon customers can also choose from more than 50 industry-specific
content packages including lawyers, florists, building contractors,
retailers and restaurants. Each content package is pre-configured
with industry-specific images and services, and the sites are easily
customized to showcase individual products and branding.
"Our Web platform is a perfect fit for SuperPages.com online Yellow
Pages customers," said Alan Lefkof, president and CEO at Netopia.
"We're thrilled that more than 2,500 Verizon representatives will
have the opportunity to provide this platform as a bundled service
with Verizon's Yellow Pages offerings."
About Verizon Information Services and SuperPages.com
Verizon Information Services is the world's leading print and online
directory publisher and a content provider for communications products
and services. The largest directory publisher in the world, Verizon
has annual revenues of more than $4.1 billion and employs more than
11,000 people.
Verizon Information Services provides sales, publishing and other
related services for nearly 2,500 directory titles in 48 states
and the District of Columbia and 18 countries outside the U.S. This
includes more than 1,600 Verizon directory titles with a total circulation
of approximately 112 million copies in the U.S. and 41 million copies
internationally.
Verizon Information Services also produces and markets SuperPages.com,
the Internet's leading online directory and shopping resource. SuperPages.com
has received up to 4.2 million visits and 2.3 million unique visitors
per month, and is the exclusive yellow pages provider on AOL Service,
AOL.com and Digital City. The site also provides Yellow Pages services
to Lycos, HotBot, Digital City and BigFoot.
Based in the Dallas area, Verizon Information Services is a unit
of Verizon Communications Inc. (NYSE:VZ), which was formed by the
merger of Bell Atlantic and GTE. Verizon is one of the world's leading
providers of communications services. For more information on Verizon,
visit www.verizon.com.
About Netopia
Netopia,
Inc. develops, markets and supports broadband Internet equipment
and e-commerce Web platforms for small-and medium-sized businesses.
Netopia's technology platforms are designed to enable carriers and
service providers to create and offer value-added, bundled service
offerings for their small-and medium-sized business customers. These
bundled service offerings often include DSL service bundled with
backup, bonding, VPN, voice over DSL, and Web site and e-store hosting.
Netopia's DSL equipment is interoperable with all major central
office equipment suppliers, including Alcatel, Cisco, Copper Mountain
Networks, Ericsson, Lucent Technologies, Nokia, Orckit, Paradyne,
and Siemens. Netopia has established strategic distribution relationships
with leading carriers and service providers including Bloomberg.com,
Covad Communications, Earthlink Network, Everdream, France Telecom,
MegaPath Networks, NorthPoint Communications, PSINet, Rhythms NetConnections,
Telecom Italia, UUNet, Verio, Verizon, and XO Communications.
Headquartered in Alameda, Calif., Netopia's common stock trades
on The Nasdaq Stock Market® under the symbol "NTPA." Further information
about Netopia can be obtained via phone 510/814-5100, fax 510/814-5021
or on the Web at www.netopia.com.
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Portions
of this release include forward-looking statements made pursuant
to the safe harbor provisions of the Securities Litigation Reform
Act of 1995. Netopia, Inc.'s actual results could differ materially
from the results discussed in this release and in the forward-looking
statements contained herein for many reasons. Investors are cautioned
that all forward-looking statements involve numerous risks and uncertainties,
including but not limited to product development, product acceptance,
licensing opportunities and general economic conditions. For more
information concerning Netopia and risk factors that may affect
Netopia's future results and may cause actual results to vary from
results anticipated in forward-looking statements, investors should
review Netopia's public filings with the United States Securities
and Exchange Commission, which are available by calling Netopia
at 510/814-5260 or online at www.sec.gov.
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