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  Going, Going, Gone - Online Auctions
   
  by Hollie Cooper
Site Editor
9-22-2000

Online shopping has become an easy, effective and efficient way for many of us to shop! And since the season of gift giving is fast approaching, the pressure is on to find the perfect gift at a reasonable price. One way to shop and name your own price is by surfing online auctions. Currently, there are quite a few major auction sites that are heavily used by Internet surfers. I decided to take a look-see myself at what they really had to offer. Included in my evaluation: Yahoo auctions, eBay auctions and Amazon auctions. The same items were searched on each site with each one yielding varied results. Here is what I found, liked and disliked.

Amazon AuctionsAmazon Auctions: Upon entering this website, Amazon gives its users the choice of registering to become a member or simply browsing freely through the site. Amazon's site is laid out neatly and logically making it very user friendly. Included in Amazon's site are two additional sites: zshops.com and sothebys.amazon.com. When performing a search in Amazon, you will also be presented with additional items matching your request within these aforementioned sites. Under their Sotheby's section, users can click-through to see dates and information about upcoming and current special sales. Also, shop more soundly knowing that if you change your mind, Amazon will let you cancel your bid free of charge.

eBay: eBay's website is laid out and categorized very efficiently. The items up for auction were separated out into easy to navigate sections. For example, if you first click into jewelry, you are prompted to select an even more targeted link, such as earrings or bracelets. eBay has a lot of high end products available for purchase as well (most had a picture of the product available.) In addition, the majority of sellers write out a description of the product including its age, condition and authenticity. eBay's search engine functions very well and did an excellent job of narrowing down its merchandise. It also returns name brands that are specifically requested, which was a huge plus! eBay gives its users the opportunity to browse throughout their site, but you have to register if you want to know background or added information about their users (sellers/buyers). Registration is free, but be aware that upon registering you may begin to receive extra spam (i.e. junk mail) in your email inbox. eBay sellers often will watch other auctions as well. If you lose an item on auction to a higher bidder, don't be surprised if another seller emails you to offer to sell you the same or similar item for less that the item went for in the auction.

Yahoo: On the upside, Yahoo does have a search engine box easily accessible within their site. Unfortunately, it queries too many results due to user (seller) abuse. Don't be surprised when searching for a specific brand, that your result page contains the correct brand name, but about 15 similar/competing brand names as well. Not only are there an abundance of extra brand names queried, but products that are nowhere near a buyer's request are pulled into the mix as well. For example, you could request a shirt and a seller would list their item as "blender - no shirt." Hence, you have a compiled list of shirts and blenders. Reading through 7 or 8 pages of these types of inaccurate lists can prove quite frustrating. Some of the less popular/trendy names are easier to search. But, they do have a lot of available inventory and some great deals throughout their site if you are willing to look for them.

Worried about payment security? Don't - most sites support x.com's service PayPal. Using services like PayPal gives buyers a secure way to pay for their merchandise. How it works: you simply deposit ÏpaymentÓ from your credit card to an account that the seller has set up at PayPal. This way the seller never sees your private account information.

Overall, on-line auctions are an easy way to get unique - name brand gifts at the price you want to pay.


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