Don't be mistaken by the location of the store. Inside you will find an extremely professional team, and if you're in for a custom design, state of the art design facilities. Everybody is very courteous and not pushy. Prices are very reasonable too. So far, we have had two pieces of custom jewelry made, and several repairs. If you are serious about jewelry, go to Farsi, you will be one more satisfied customer.

I have known this jeweler for about 12 years now. I would never even think to go elsewhere. Half of my collection is from their store.The integrity, quality and prices cannot be matched anywhere. It is family owned and operated. They pay attention to each and every customer. Jewelry can be designed or recreated from as little as a magazine photo. With state of the art equipment, and a lovely showroom, buying and designing jewelry doesn't get better. I adore my "collection" and my redesigned engagement ring is "drop-dead" gorgeous!.