When this place first opened, it was awesome. The food was great and the service was good. Since then, it became all "hip and trendy." All the cougars in Alpharetta started going there and getting tossed off the margaritas and, consequently, all the cheesy loser guys that chase drunk women around started going. Now Pure is a lame pickup spot. You can't go there and eat because the wait is forever and most of the morons aren't even eating. They are just sitting there looking around to see who is looking at them. It really is a shame, because the food and drinks are really good. This pattern of drunk women picking a hangout and then pathetic guys following has ruined some of the coolest spots in Atlanta. Examples: Sage, Loca Luna and Tin Lizzy's.