Performance Based Marketing Executive with an in depth understanding of the Hispanic and non-Hispanic markets.

General Info

Francisco (Paco) Sinta is an experienced professional and entrepreneur with more than 14 years of experience in various areas including, strategic alliance management, multicultural sales and marketing including the U.S. Hispanic and Latin American markets, business development, and IT project management. He has solid experience working in a broad array of industries including online and offline B2C advertising, entertainment and video animation, IT and Telecommunications, among others.As the Founder and President of HLG Solutions, Sinta is responsible for counseling and developing integrated performance-based marketing strategies targeted to the U.S. Hispanic, Latin American and general markets. The firm offers customized models and services to address the specific business needs of the clients, including Cost per Action (CPA), Cost per Lead (CPL), Cost per Call (CPC) qualified lead generation, among others. In addition to his experience at HLG Solutions, Sinta’s entrepreneurial venture at Cilantro Animation Studios enabled him to strengthen his leadership, business development and negotiation skills while tapping into the entertainment industry. Previous to this, Sinta was business development manager for Babytobee.com and Hispanos Unidos. As part of the various successful campaigns developed while in this role, Paco supported publishing company Scholastic in the development and launch of a performance-based online campaign to the U.S. Hispanic market. During Sinta’s tenure at Geoscape International, he worked with various advertising agencies, list brokers, list managers, call centers and end-customers to help them develop targeted strategies and campaigns to effectively reach the Hispanic market. Sinta holds a bachelor’s degree in Electrical Engineering from Western Michigan University and a master’s degree in Business Administration from Nova Southeastern University. A Mexican native, Paco is married with two children.

Categories

Print Advertising, Advertising Specialties, Advertising-Telephone & Fax, Direct Mail Advertising

Other Link

http://www.hlgsolutions.com