General Info

Guida Jewelers was established in 1973 by William D. Guida. We are a family owned and operated business. William D. Guida, owner, has been in the jewelry business his whole life. William was taught the trade by his uncle William Kindsvogel, who was a master diamond setter and a master craftsman. William and son-in-law Albert W. Gesek Jr. bring that old world craftsmanship to each and every piece of jewelry they create at Guida Jewelers. William and Al are both GIA certified diamond specialists. This allows them to help you make the right decisions when it comes to choosing the right diamond for you. We are also members of the New York Diamond Dealers Club (a very exclusive club for buying directly from the diamond source). Guida Jewelers has become one of the finest jewelers in all of the North East. Two years in a row we were chosen as the number one jewelry store in Morris County. We have become renowned for our expertise in diamonds and diamond setting. If you have a stone that needs to be set, you can watch us set the stone right in front of. William, Susan (Williams Wife), Al, and longtime family friend Judy Kelly make up the team at Guida Jewelers. We are located in Denville, New Jersey, the hub of Morris County.