agree they try to pressure lotion sales. when i come to tan i just wanna go tan. i dont wanna be forced to hear about upgrading or buying stuff.

This place is HORRIBLE. The staff you can tell hates working there, they are crabby and unfriendly teenage girls. THE HIGH PRESSURE LOTION SALES HAVE GOT TO STOP!!! I do not think ANYONE appreciates being hard core harrassed about lotion EVERY SINGLE time they come to tan. And even if you have lotion, it is never "good enough" they always want to push the most expensive $120 bottles... (which might I add, all of these lotions can be bought for near wholesale price on EBAY!!! If you do your research, you will discover that these places make a 500-600% profit on lotion, meaning if they bought a bottle for $10, they sell it for $50 or $60. Its how they make their money, and they make it obvious because they are SO DAMN DESPERATE to push it!!!!! If you are going to go to Ultimate Beach at all, at LEAST do NOT go to the WAUKESHA location. Its the worst one I've been to, I will be going to Pewaukee from now on.